2GIG Parent Company Rebranded as Nortek ControlPosted By Michael Goris
The parent company of 2GIG is rebranding itself. The company will now simply be known as Nortek Control, rather than its previous name of Nortek Security & Control. Nortek is making this change to place an even greater emphasis on the diverse selection of products that it offers.
Nortek is arguably best-known for 2GIG, which focuses mostly on the security industry. This is, of course, the manufacturer of the popular 2GIG GC2e and 2GIG GC3e Alarm Systems. However, it's clear that Nortek wants people to be aware that they offer more than just security and access control products.
President and CEO of Nortek Control Chris Larocca said of the rebranding, "We address a wide range of markets, and we just believed that shoehorning ourselves by calling out one specific segment that we address in the company name really was not conducive to the other markets that we play in."
Nortek Control has product offerings and subsidiary companies in a wide selection of industries, including security, access control, electrical power, audio/video, health & wellness, and analytics. The company recently announced that it would expand its audio business by continuing to grow its SpeakerCraft and Proficient brands.
Alarm Grid carries many Nortek Control products on its website, most notably those from 2GIG. We also offer products from Linear, which is the smart home automation company of Nortek. Alarm Grid has praised many 2GIG and Linear products in the past for their strong build quality. The rebranding should not affect any existing offerings from 2GIG and Linear.
Nortek Control currently operates design and manufacturing centers in North America, Asia, and Europe. The company has millions of customers and clients worldwide, and they plan to continue providing innovative products across various industries. The rebrand also includes a new logo, which is the letter N designed to appear as an oscilloscope or infinity loop.
If you want to learn more about Nortek Control products, specifically those from 2GIG and Linear, then we recommend reaching out to us by emailing firstname.lastname@example.org. We are happy to help you find the perfect additions for your security and smart home automation needs. Our hours for checking email run from 9am to 8pm ET M-F. We look forward to hearing from you!